Nathan Martin

Nathan is the founder of Meertrack, a competitive intelligence platform that monitors competitor websites for pricing shifts, product launches, messaging changes, and hiring signals, then delivers AI-filtered alerts to Slack and email. He started it after years of tracking competitors by hand in spreadsheets and Google Alerts, convinced that small B2B SaaS teams deserved better than a $20K contract or a stale battlecard. He writes about competitive intelligence for teams without a dedicated CI analyst, the tradeoffs of building a $19/month product against $20K/year incumbents, and what actually changes when you monitor competitor websites every hour instead of every quarter. His posts draw from the product he ships each week and the customers who push it in directions he didn't plan for.