Nathan Martin
Nathan is the founder of Meertrack, a competitive intelligence platform that monitors competitor websites for pricing shifts, product launches, messaging changes, and hiring signals, then delivers AI-filtered alerts to Slack and email. He started it after years of tracking competitors by hand in spreadsheets and Google Alerts, convinced that small B2B SaaS teams deserved better than a $20K contract or a stale battlecard. He writes about competitive intelligence for teams without a dedicated CI analyst, the tradeoffs of building a $19/month product against $20K/year incumbents, and what actually changes when you monitor competitor websites every hour instead of every quarter. His posts draw from the product he ships each week and the customers who push it in directions he didn't plan for.
Latest posts
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Porter's Five Forces for B2B SaaS
Porter's five forces still ask the right questions about your SaaS market. The problem is the answers change every quarter. Here's how to read each force for B2B SaaS in 2026, plus the sixth force Porter spent 30 years arguing about.
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The Competitive Intelligence Questionnaire: Two Halves Every SaaS Team Should Run
A competitive intelligence questionnaire in two halves: an internal-harvest set you ask your own team and an external set you point at competitor pages.
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Your Competitive Intelligence Tool Shouldn't Tell You What to Do
AI agents on your CRM and support data now out-synthesize any CI vendor's playbooks. What to demand instead: clean signals, an API, MCP, and exports.
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How Many Competitors Should You Track?
Tracking 3 to 5 core competitors is a safe range for most. Find the number better suited for your business by sorting your competitors into three tiers.
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Are Your Competitors Winning the AI Result Race?
GEO, generative engine optimization, is how brands rank in LLM results like Perplexity and Gemini. See how to track the way rivals get described and cited.
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How Do I Get Real-time Alerts When Competitors Change Their Messaging?
Real-time alerts on competitor messaging changes come down to three honest paths: a DIY script, a hosted detector, or an AI-filtered CI tool. Compared.
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Competitive Intelligence MCP Server
The competitor tracking MCP server that connects in 60 seconds. Works in Claude, Cursor, ChatGPT, or any agent that supports MCP tools.
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API Launch: Competitor Signals Where Your Team Already Works
The Meertrack API is now live. Pipe competitor pricing changes, exec hires, and weekly digests into Slack, your CRM, or a Google Sheet. Trial keys included.
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7 Things to do with a Meertrack Export
Concrete moves teams run with a competitor data export: live battlecards, Friday CRO updates, board slides, BigQuery joins, Claude Projects, archives.
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How to Read Competitor Job Postings as a 6-18 Month Leading Indicator
Hiring signals appear 6-18 months before a product or GTM launch. The SCALE framework for turning competitor job postings into roadmap predictions.